Why and how we celebrate Love Day

Photo: Pexels from Pixabay / Graphics: Author

I wrote the following for a cultural network blog, a series to introduce various holidays around the world to people of different cultures. St Valentine’s Day is more well known than others, but it was fun to summarise it in a short piece that assumed no prior knowledge of the occasion.

St Valentine’s Day is a worldwide celebration of love and romance, observed on the 14th of February. It is a day when people express their love for another by sending cards and gifts or by making romantic gestures.

Observance of St Valentine’s Day is widespread. It has no religious association for many people, though its origins are a Catholic feast day and before that the Roman pagan festival of Lupercalia. Lupercalia celebrated the coming spring, fertility and new life and was held on or around the 15th of February. As the Roman empire converted to Christianity, the holiday was replaced with the feast day of St Valentine, celebrated on the 14th of February.

Photo: S. Hermann & F. Richter from Pixabay

The day became associated with love around the 14th century; thanks to popular depictions of love as a noble ideal. The practice of sending gifts didn’t become commonplace until much later. St Valentine’s Day gifts, or “Valentines”, were first mass-produced in England in the 19th century, but the United States developed the idea and commercialised it, creating many of the recognisable traditions we know today.

Common gifts exchanged on St Valentine’s Day are confectionary (typically chocolates) and flowers (typically roses). Greetings cards are always popular; recently, the use of digital and online cards has seen a dramatic increase, thanks to their customizability, ease of use, and smaller environmental footprint. Away from the commercial side of the holiday, many people believe that romance is best demonstrated through the hand-making of cards or gifts; love captured in the personal touch.

Photo: Jill Wellington from Pixabay

Another common practice is a romantic dinner, with couples heading out to a local restaurant, or making a special dinner at home. With many restaurants closed this year, many more of us will opt for the latter option: dusting off a cookbook, lighting some candles, and putting on some romantic music.

This St Valentine’s Day may be poignant for couples who have spent a long time apart or are currently separated due to the pandemic. For those people isolating at home, it will be a welcome opportunity to break the routine and do something special for the ones we love.

Single Awareness Day is celebrated on the 15th of February. The focus of the day is to ensure that single people aren’t overlooked. It’s a day to celebrate loving familial relationships and friendships. Again, this year the day may be particularly relevant for many, as lockdowns have made it difficult to maintain relationships or connect with distant family members. Unfortunately, many have struggled with isolation and loneliness this year, and it’s more important than ever to keep them in mind.

Given current events, we’d love you to think about to whom you could express your love. It needn’t be a romantic gesture, but who in your life could benefit from reminding that you love them?