More important than his individual impact is the inspiration he provides to hundreds of people to bike their couple of miles each way, if he can do 65. Be amazing and you’ll help to create more amazing people. (Dude Making a Difference, Rob Greenfield)

Image: author

For us who create-to-inspire in the sustainability space, it’s vital we understand this. Whether you’re a writer or photographer, an animator or influencer, your ability to inspire others with your example matters more than the details of what you do.

If you claim to lead, people must be able to follow.

Make your methods and your motives clear. Be consistent and be open.

For myself, I don’t know about “amazing”, but if I can inspire everyone who reads my work to do a little better, I’ll be happy.